Heart Media partners with iQNECT to turn its leading fashion and lifestyle magazines interactive.
Readers will be able to unveil exclusive content, access videos, claim offers, and make purchases by scanning their copy of the magazines with the iQNECT app on their smartphone.
Today Heart Media announced an innovative new content platform for its L’Officiel Singapore and Men’s Folio Singapore magazine brands through a partnership with the Singapore-based iQNECT, a developer of visual discovery and search platforms.
Launching with the September and October editions, L’Officiel Singapore and Men’s Folio Singapore will offer a new experience to the readers: magazines with links to exclusive content such as videos, partner content, and m-commerce opportunities straight from the pages of the magazines. The partnership between one of Asia’s fastest growing media and publishing houses and the developer of world leading visual recognition technology aims to connect the print and digital experience.
Accessing the interactive content is simple:
Open the app and hover it over any page of the participating magazines.
Apart from enhancing the reader’s experience and enjoyment of the magazine, the visual discovery technology captures the critical moment when the consumer is at the peak of her interest providing additional opportunities, including the ability to instantly buy and to carry selected content away on their phone.
“I am excited about the possibilities of iQNECT’s new technology, which is something the market needs. It will change how consumers shop and how media support advertisers’ goals. iQNECT is the next-generation equal-opportunity m-commerce app, benefitting everyone.”
iQNECT’s Chief Commercial Officer, Ruari McGirr explained:
“Photographing something you like is already a very common habit. iQNECT’s visual discovery platform allows Heart Media to monetise this behaviour in a clearly quantifiable way that increases reader engagement with both editorial content and advertisements. Our technology enhances readers’ experience by instantaneously connecting them with content and m-commerce options that relate exactly to what they have in their hands.”