Grab Your Copy Now: L'OFFICIEL Singapore Is Interactive!

Heart Media has partnered with iQNECT to make its iconic L'OFFICIEL Singapore magazine interactive via the iQNECT mobile app. Expect to discover interactive links to exclusive content such as videos, partner content, and m-commerce opportunities straight from the pages of the magazine.

L’OFFICIEL Singapore demonstrates once again with this October 2016 issue, its strong creativity and acute view on the latest fashion trends. We are poised for more exciting times ahead, which is translating into the strong growth of the media’s digital numbers, a relevant platform for fashion lovers. L’OFFICIEL is more than ever the leading high fashion medium” says Olivier Burlot, Publisher and CEO of Heart Media.

For more information, please refer to this L'OFFICIEL article.

Download iQNECT and stand a chance to win a USD2,000 luxury getaway to Bali!

If you've bought the latest issue of ELLE Malaysia magazine then you've bagged an action-packed interactive edition!

Using innovative visual discovery technology, ELLE Malaysia and iQNECT have partnered up to bring you a unique new way to experience your favourite magazine, giving you more behind every page.

We have more for you to explore, whether it's behind-the-scenes action from our photo shoots, exclusive videos, shopping galleries or other never-seen-before content, all unlocked in 300 milliseconds.


We're not just rewarding you with more behind each page, we're also rewarding you with more prizes too! 

Simply download the 'iQNECT' app from the App Store or Google Play – it’s FREE.
Scan the September magazine cover and register your details before 30 September 2016, and you’ll be entered into a prize draw to win a luxury getaway worth over USD2,000 from Lifestyle Retreats, courtesy


A 3D/2N stay in a two-bedroom villa for 4 adults and 2 children (below 8 years old) at The Santai, Umalas, Bali, worth USD2,178Terms and conditions apply.

- Roundtrip airport transfer by private car
- Daily breakfast at Gong Restaurant / Daily fresh fruits and homemade cookies
- Welcome drink upon arrival
- Complimentary wi-fi access throughout the resort
- Complimentary daily mini-bar stock (soft drinks + juice)
- Complimentary transfer within Seminyak area
- 24-hour butler service
- Reservation is subject to availability and is not valid during HIGH SEASON period (15 July - 31 August) and PEAK SEASON period (20 December - 5 January)
- The accommodation is inclusive of 21% Government Tax and Service charge


Manila Made History: The Inaugural History Con Draws Epic Crowds

Asia’s first-ever HISTORY CON event drew thousands of fans last weekend who made their way down to the iconic World Trade Center in Manila, along with HISTORY stars and local celebrities, social media influencers, exhibitors and other guests. The biggest convention of its kind, HISTORY CON thrilled and entertained the X-strong crowd over four days from 25 August. The ticketed event was packed with activities of appearances, performances, screenings, talks, demonstrations and other hands-on experiences covered a broad range of genres and interests.


New, More Engaging Treasure Hunt

We have advised, designed and delivered a seamless experience using our proprietary visual discovery technology. To celebrate HISTORY CON, attendees could simply hover their smartphones over a video and let the iQNECT visual discovery app to do the rest, and unlock badges at six different HISTORY booths. Every hour, new winners were announced for exclusive HISTORY branded goodies, with a trip for two to Singapore as the grand prize! The most well-known HISTORY shows participated in the HISTORY CON TREASURE HUNT

iQNECT Chief Commercial Office, Ruari McGirr explained; “We wanted to create an experience that adds a memorable and fun element to an already action packed 4 day event, so we merged gamification and lates video recognition technology to deepen engagement with the HISTORY community by challenging them to unlock badges from their favourite show’s, answer questions and win prizes.”


HISTORY Stars Draws Huge Crowds
HISTORY fans got up closer and more personal than ever with some their favourite network stars such as

  • STORAGE WARS’ Brandi Passante and Jarrod Shulz;
  • GANGLAND UNDERCOVER’s Damon Runyan and Ian Matthews;
  • ANCIENT ALIEN’s Giorgio Tsoukalos;
  • PHOTO FACE OFF’s Justin Mott
  • CELEBRITY CAR WARS'a KC Montero, Joey Mead King, Marc Nelson and professional car driver, Gaby Dela Merced.

Social media influencers from Mig.MePaperBugTV and MCN Chicken Pork Adobo, YouTube sensation Wil Dasovich, model Anna Rabtsun and Jugs Jugueta.

World Records Broken
HISTORY CON shattered several Guinness World Records, including one for ‘the longest TV-watching marathon’ with a time of X, besting the previous record of 94 hours. On Saturday, 20 August, another two records were broken for the ‘most burgers consumed in one minute’ (X) and ‘largest serving of garlic mushrooms’ (X).

“It’s easy to park yourself in front of the television and binge watch HISTORY all day, so I’m not at all surprised we managed to break the world record this weekend,” joked Prem Kamath, Deputy Managing Director, A+E Networks™ Asia. He continued, “We were hoping for a big turnout but the massive crowds and their enthusiasm surpassed all our expectations. HISTORY CON brought our channel to life and gave our viewers the chance to interact with us directly. We’re thrilled to connect with our loyal audiences here in Manila by bringing the first-ever HISTORY CON convention here, and we’ll continue to build on HISTORY CON when it returns next year to make it THE must-attend event in the region.”

HISTORY HUSTLE host Simon Yin covered the event as the official digital host of HISTORY CON, imparting his quirky, gregarious humour to the proceedings and ensuring fans who could not make it down to the event could still partake in the fun online via HISTORY’s Facebook page from home and watch highlights from the event. HISTORY also discovered a brand new digital star from the Philippines at a live audition it held during HISTORY CON at the HISTORY Digital Studio. From all the promising talent who took the stage on Sunday, X was chosen to co-host a webisode for the channel with Yin.

Singapore's Top Fashion Magazines Go Interactive With iQNECT's Visual Discovery Technology

  • Heart Media partners with iQNECT to turn its leading fashion and lifestyle magazines interactive.

  • First two magazines to go interactive are the essential fashion and beauty read L’Officiel Singapore in September and the premier men’s magazine Men’s Folio Singapore in October.

  • Readers will be able to unveil exclusive content, access videos, claim offers, and make purchases by scanning their copy of the magazines with the iQNECT app on their smartphone.

Today Heart Media announced an innovative new content platform for its L’Officiel Singapore and Men’s Folio Singapore magazine brands through a partnership with the Singapore-based iQNECT, a developer of visual discovery and search platforms.

Launching with the September and October editions, L’Officiel Singapore and Men’s Folio Singapore will offer a new experience to the readers: magazines with links to exclusive content such as videos, partner content, and m-commerce opportunities straight from the pages of the magazines. The partnership between one of Asia’s fastest growing media and publishing houses and the developer of world leading visual recognition technology aims to connect the print and digital experience.

Accessing the interactive content is simple:

  1. Download the free 'iQNECT' app from the App Store or Google Play.

  2. Open the app and hover it over any page of the participating magazines.

  3. Start discovering!

Apart from enhancing the reader’s experience and enjoyment of the magazine, the visual discovery technology captures the critical moment when the consumer is at the peak of her interest providing additional opportunities, including the ability to instantly buy and to carry selected content away on their phone.

Olivier Burlot, Chief Executive Officer and Publisher of Heart Media, commented:

“I am excited about the possibilities of iQNECT’s new technology, which is something the market needs. It will change how consumers shop and how media support advertisers’ goals. iQNECT is the next-generation equal-opportunity m-commerce app, benefitting everyone.”

iQNECT’s Chief Commercial Officer, Ruari McGirr explained:

“Photographing something you like is already a very common habit. iQNECT’s visual discovery platform allows Heart Media to monetise this behaviour in a clearly quantifiable way that increases reader engagement with both editorial content and advertisements. Our technology enhances readers’ experience by instantaneously connecting them with content and m-commerce options that relate exactly to what they have in their hands.”

Esquire Singapore Decided to Go Interactive With IQNECT

Have you seen the latest issue of Esquire Singapore magazine?

Starting with the August issue, Esquire Singapore is giving you more with iQNECT's unique image recognition technology. By using the iQNECT application, customers will get additional multimedia content from the publisher, may enjoy exclusive benefits from the advertisers, and can buy the look immediately after scanning the pages of the magazine.

We're Interactive - Announced Esquire Malaysia

Starting with the August issue, Esquire Malaysia is giving you a unique new way to experience your favourite magazine. Using innovative visual discovery technology, Esquire Malaysia and iQNECT have partnered up to connect you to a slew of hidden multimedia content via your smartphone.

ELLE Malaysia Chose iQNECT to Go Interactive

Launching with the August 2016 issue, ELLE Malaysia will offer readers a unique new experience. ELLE readers will be able to connect to various multimedia content, including exclusive offers, behind the scene videos, special articles and m-commerce opportunities, via their smartphone using iQNECT's visual discovery technology. 

Click here to read more about the ELLE - iQNECT visual discovery partnership