RetailEX ASEAN

AIQ was the official event app partner of RetailEX ASEAN, the biggest annual retail MICE event in Thailand that caters to retailers and brands focusing on the ASEAN market.

Issues/Challenges:

RetailEX ASEAN faces issues concerning mass registration and visitor data, sustaining show visitor engagement levels, and getting and tracking feedback form visitors for post-show reviews.

Our Solution:

We provided a seamless digital experience as part of the visitor engagement journey at RetailEX ASEAN. Using an event app powered by AIQ’s Video and Recognition AI technology, visitors scanned the logos and posters of over 90 participating exhibitors and sponsored booths to access specially curated content, download speakers’ presentations as well as participate in contests. At the end of their visit, each person filled up a survey form after scanning a unique branded imagery.

From the organisers’ side, visitor profiling and their show preferences were captured in real time. At the same time, the exhibition registration processes were streamlined, ensuring shorter registration times with higher operational efficiency. Post-show feedback gathering was also completed from the AIQ Client Dashboard speedily with the reporting functions available.

  • Visitor Engagement
  • Eco-friendly; paperless

RetailEX ASEAN

AIQ was the official event app partner of RetailEX ASEAN, the biggest annual retail MICE event in Thailand that caters to retailers and brands focusing on the ASEAN market.

Issues/Challenges:

RetailEX ASEAN faces issues concerning mass registration and visitor data, sustaining show visitor engagement levels, and getting and tracking feedback form visitors for post-show reviews.

Our Solution:

We provided a seamless digital experience as part of the visitor engagement journey at RetailEX ASEAN. Using an event app powered by AIQ’s Video and Recognition AI technology, visitors scanned the logos and posters of over 90 participating exhibitors and sponsored booths to access specially curated content, download speakers’ presentations as well as participate in contests. At the end of their visit, each person filled up a survey form after scanning a unique branded imagery.

From the organisers’ side, visitor profiling and their show preferences were captured in real time. At the same time, the exhibition registration processes were streamlined, ensuring shorter registration times with higher operational efficiency. Post-show feedback gathering was also completed from the AIQ Client Dashboard speedily with the reporting functions available.

  • Visitor Engagement
  • Eco-friendly; paperless

Insight Vacations

Insights Vacation is a travel company in the business of creating premium and luxurious vacation experiences for customers.

Issues/Challenges:

As travelers seek personalised experiences, it is important for travel companies to demonstrate that they are able to offer personalised engagements at the start of the customer’s journey.

Our Solution:

Insights Vacation’s “IV40” branded app incorporated the use of AIQ’s Video and Image Recognition AI technology to scan images at the NATAS Travel 2018 and Travel Revolution fair to seek more information from prospective travelers; for them to enter a contest, watch a promotional video or view a brochure.

This customised gamification provided a seamless experience for prospective travelers who scanned and registered for the onsite lucky draw. AIQ’s Video and Image Recognition AI technology aided in increasing engagement and interaction with the prospective travelers, while cutting down printing costs and its carbon footprint at the same time.

AIQ’s Visual Data Analytics technology also gave insight into fair visitor’s favourite holiday destination by tracking scans and interactions, providing immediate and useful data points for the company to customise their campaigns.

  • Customer Engagement through gamification
  • Customer Travel Preferences
  • Eco-friendly; paperless

Insight Vacations

Insights Vacation is a travel company in the business of creating premium and luxurious vacation experiences for customers.

Issues/Challenges:

As travelers seek personalised experiences, it is important for travel companies to demonstrate that they are able to offer personalised engagements at the start of the customer’s journey.

Our Solution:

Insights Vacation’s “IV40” branded app incorporated the use of AIQ’s Video and Image Recognition AI technology to scan images at the NATAS Travel 2018 and Travel Revolution fair to seek more information from prospective travelers; for them to enter a contest, watch a promotional video or view a brochure.

This customised gamification provided a seamless experience for prospective travelers who scanned and registered for the onsite lucky draw. AIQ’s Video and Image Recognition AI technology aided in increasing engagement and interaction with the prospective travelers, while cutting down printing costs and its carbon footprint at the same time.

AIQ’s Visual Data Analytics technology also gave insight into fair visitor’s favourite holiday destination by tracking scans and interactions, providing immediate and useful data points for the company to customise their campaigns.

  • Customer Engagement through gamification
  • Customer Travel Preferences
  • Eco-friendly; paperless

Keat Hong Community Club

Keat Hong Community Club (CC) serves as a common space for the residents of Choa Chu Kang to come together and build friendships.

Issues/Challenges:

Following Keat Hong CC’s aim to educate residents on their founding history in an interactive way, AIQ worked hand-in-hand with them to come up with an app dedicated to the residents of Choa Chu Kang to help realise this aim.

Our Solution:

Residents are able to use the Keat Hong app to access online features through their mobile phones. By scanning the physical heritage wall, residents can read about the heritage of the CC. Additionally, they can register for courses and events by scanning posters and digital kiosks. This app allowed residents to access information and conduct online registration for courses and events at a time of their own convenience, even after office hours.

Utilising AIQ’s Video and Image Recognition AI technology, visitors can even scan live videos on outdoor digital panels which will lead them to discover additional video content on Keat Hong’s YouTube Channel.

  • Convenience; online bookings
  • Interactive offline-to-online learning
  • Resident Engagement

Keat Hong Community Club

Keat Hong Community Club (CC) serves as a common space for the residents of Choa Chu Kang to come together and build friendships.

Issues/Challenges:

Following Keat Hong CC’s aim to educate residents on their founding history in an interactive way, AIQ worked hand-in-hand with them to come up with an app dedicated to the residents of Choa Chu Kang to help realise this aim.

Our Solution:

Residents are able to use the Keat Hong app to access online features through their mobile phones. By scanning the physical heritage wall, residents can read about the heritage of the CC. Additionally, they can register for courses and events by scanning posters and digital kiosks. This app allowed residents to access information and conduct online registration for courses and events at a time of their own convenience, even after office hours.

Utilising AIQ’s Video and Image Recognition AI technology, visitors can even scan live videos on outdoor digital panels which will lead them to discover additional video content on Keat Hong’s YouTube Channel.

  • Convenience; online bookings
  • Interactive offline-to-online learning
  • Resident Engagement

America’s Got Talent

America’s Got Talent is America’s top-watched talent show competition that successfully garnered the attention of viewers from all around the world. This reality entertainment series was distributed by RTL CBS Asia Entertainment Network in Southeast Asia and AIQ worked directly with them.

Issues/Challenges:

Since most of the show’s viewers are usually on a second device (like their mobile phones or tablets) while watching the ‘live’ TV broadcast, RTL CBS wanted to increase viewers’ engagement.

Our Solution:

AIQ leveraged on this phenomenon to capture the viewers’ full attention; through our computer vision technology, viewers were engaging with the show broadcast in real time using their mobile phones to scan certain segments of the show to participate in contests, audience voting, viewing contestants’ particulars and even shop for merchandises by scanning their TV screens during the ‘live’ broadcast.

  • Viewer Engagement
  • Traditional media to digital platform

America’s Got Talent

America’s Got Talent is America’s top-watched talent show competition that successfully garnered the attention of viewers from all around the world. This reality entertainment series was distributed by RTL CBS Asia Entertainment Network in Southeast Asia and AIQ worked directly with them.

Issues/Challenges:

Since most of the show’s viewers are usually on a second device (like their mobile phones or tablets) while watching the ‘live’ TV broadcast, RTL CBS wanted to increase viewers’ engagement.

Our Solution:

AIQ leveraged on this phenomenon to capture the viewers’ full attention; through our computer vision technology, viewers were engaging with the show broadcast in real time using their mobile phones to scan certain segments of the show to participate in contests, audience voting, viewing contestants’ particulars and even shop for merchandises by scanning their TV screens during the ‘live’ broadcast.

  • Viewer Engagement
  • Traditional media to digital platform

Charles & Keith

Charles & Keith is a fast-growing Singaporean-founded fashion footwear and accessories brand under the LVMH umbrella.

Issues/Challenges:

In order to increase footfall in the offline stores, publicity was needed to boost sales for the Fall/Winter Collection 2015.

Our Solution:

AIQ developed an app for Charles & Keith’s publicity event that seamlessly integrated an offline-to-online redemption journey for customers. Utilising AIQ’s proprietary Video and Image Recognition AI technology, customers scanned one of the many displays located near the entrances of the mall or stores with their smart phones. Those who shared items from the Fall/Winter Collection 2015 Look Book on their Facebook accounts were rewarded an e-voucher to spend at Charles & Keith.

Additionally, using AIQ’s Client Dashboard, Charles & Keith was able to gain traction when tracking customers’ activity levels across numerous outlets.

  • Offline-to-online customer journey
  • Heightened in-store engagement
  • Understanding customer preferences

Charles & Keith

Charles & Keith is a fast-growing Singaporean-founded fashion footwear and accessories brand under the LVMH umbrella.

Issues/Challenges:

In order to increase footfall in the offline stores, publicity was needed to boost sales for the Fall/Winter Collection 2015.

Our Solution:

AIQ developed an app for Charles & Keith’s publicity event that seamlessly integrated an offline-to-online redemption journey for customers. Utilising AIQ’s proprietary Video and Image Recognition AI technology, customers scanned one of the many displays located near the entrances of the mall or stores with their smart phones. Those who shared items from the Fall/Winter Collection 2015 Look Book on their Facebook accounts were rewarded an e-voucher to spend at Charles & Keith.

Additionally, using AIQ’s Client Dashboard, Charles & Keith was able to gain traction when tracking customers’ activity levels across numerous outlets.

  • Offline-to-online customer journey
  • Heightened in-store engagement
  • Understanding customer preferences

ELLE Magazine

ELLE Magazine is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment.

Issues/Challenges:

The reputable magazine was looking at increasing readership base and aimed to have readers engaging directly with products either online or via their social media platforms.

Our Solution:

AIQ partnered with ELLE Malaysia and GUESS to create and interactive reader experience for readers of its magazine. Readers could scan certain pages in the magazine which featured GUESS’s Look Book. Readers were incentivised with a $100 GUESS voucher when they shared the Look Book page on their Facebook accounts.

  • Increase in audience engagement via offline-to-online technology
  • Boost its print and online publications for greater global outreach
  • Ensure that content consumed by readers are internalised

ELLE Magazine

ELLE Magazine is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment.

Issues/Challenges:

The reputable magazine was looking at increasing readership base and aimed to have readers engaging directly with products either online or via their social media platforms.

Our Solution:

AIQ partnered with ELLE Malaysia and GUESS to create and interactive reader experience for readers of its magazine. Readers could scan certain pages in the magazine which featured GUESS’s Look Book. Readers were incentivised with a $100 GUESS voucher when they shared the Look Book page on their Facebook accounts.

  • Increase in audience engagement via offline-to-online technology
  • Boost its print and online publications for greater global outreach
  • Ensure that content consumed by readers are internalised

HISTORY™ CON

HISTORY™ CON, an annual conference, connects history with viewers in an informative, immersive and fascinating manner across multiple platforms.

Issues/Challenges:

AIQ was given the goal of driving social media engagements on Facebook and to engage HISTORY™ CON attendees. 

Our Solution:

HISTORY™ organised a treasure hunt for event visitors across 10 themed show-booths promoting upcoming programmes on the channel. Each booth had a screen playing TV trailers, and visitors could interact with these screens using their smart phones or devices to unlock special game badges. Those who collected at least 6 of the 10 badges were entered into a draw to win 400 HISTORY™ prizes and the grand prize of a trip for 2 to Singapore.

  • Heightened Facebook engagements
  • Promoted upcoming programmes on HISTORY™

HISTORY™ CON

HISTORY™ CON, an annual conference, connects history with viewers in an informative, immersive and fascinating manner across multiple platforms.

Issues/Challenges:

AIQ was given the goal of driving social media engagements on Facebook and to engage HISTORY™ CON attendees. 

Our Solution:

HISTORY™ organised a treasure hunt for event visitors across 10 themed show-booths promoting upcoming programmes on the channel. Each booth had a screen playing TV trailers, and visitors could interact with these screens using their smart phones or devices to unlock special game badges. Those who collected at least 6 of the 10 badges were entered into a draw to win 400 HISTORY™ prizes and the grand prize of a trip for 2 to Singapore.

  • Heightened Facebook engagements
  • Promoted upcoming programmes on HISTORY™

Daily Vanity

Daily Vanity is Singapore #1 beauty media and one of the fastest growing online publications around, serving an engaged beauty community.

Issues/Challenges:

Since Daily Vanity is an e-magazine, bridging the gap between offline-to-online media is vital in ensuring brand awareness.

Our Solution:

Daily Vanity collaborated with Kate Tokyo, a Japanese cosmetics brand in adopting AIQ’s technology to allow shoppers to read reviews on Kate products. All in all, 7 Kaye Tokyo products were available for scanning via smartphones. Scanning the product packaging face-front will direct shoppers to DV where they could read reviews on the product.

  • Bridging the offline-to-online gap
  • Heightened customer engagement

Daily Vanity

Daily Vanity is Singapore #1 beauty media and one of the fastest growing online publications around, serving an engaged beauty community.

Issues/Challenges:

Since Daily Vanity is an e-magazine, bridging the gap between offline-to-online media is vital in ensuring brand awareness.

Our Solution:

Daily Vanity collaborated with Kate Tokyo, a Japanese cosmetics brand in adopting AIQ’s technology to allow shoppers to read reviews on Kate products. All in all, 7 Kaye Tokyo products were available for scanning via smartphones. Scanning the product packaging face-front will direct shoppers to DV where they could read reviews on the product.

  • Bridging the offline-to-online gap
  • Heightened customer engagement

Koopman Co.

Koopman Co. is the first tailor store in Singapore that adopts artificial intelligence (AI) to mend the digital rift between offline and online media for customers to scan and make purchases on their smart devices.

Issues/Challenges:

Being a newly established company, Koopman Co. was short on staff. Thus, they needed AIQ’s solution to resolve the manpower issue.

Our Solution:

AIQ helped to fulfil Koopman Co.’s mission to combine the stylistic perfection of made to measure menswear with the convenience of technology. Making use of the Shirt Calculator function within the Koopman Co. app, customers got to scan on product tags with the Koopman scan logo to get an estimated total cost before proceeding to submit orders via the Koopman app. Customers also got to enjoy in-store product promotions by scanning Koopman’s posters using the Koopman app.

  • Offline-to-online customer interactions
  • Convenience; online customisation of menswear

Koopman Co.

Koopman Co. is the first tailor store in Singapore that adopts artificial intelligence (AI) to mend the digital rift between offline and online media for customers to scan and make purchases on their smart devices.

Issues/Challenges:

Being a newly established company, Koopman Co. was short on staff. Thus, they needed AIQ’s solution to resolve the manpower issue.

Our Solution:

AIQ helped to fulfil Koopman Co.’s mission to combine the stylistic perfection of made to measure menswear with the convenience of technology. Making use of the Shirt Calculator function within the Koopman Co. app, customers got to scan on product tags with the Koopman scan logo to get an estimated total cost before proceeding to submit orders via the Koopman app. Customers also got to enjoy in-store product promotions by scanning Koopman’s posters using the Koopman app.

  • Offline-to-online customer interactions
  • Convenience; online customisation of menswear

Clever App (Russia)

Clever app is a popular online gaming app in Russia that has more than 5 million downloads since its release in 2018.

Issues/Challenges:                     

It is essential to deliver user experience to the audience so as to contact with consumers at a deeper level and introduce elements of digital-interactive to visual offline media.

Our Solution:

AIQ’s technology was adopted for gamification for the Clever app in Russia. App users were prompted to update their app, which carries the new scanning button. Since then, users have been engaged in thematic games – they can now easily scan specific out-of-home posters, ads and billboards to play games and collect Clover game coins.

  • Bridging the offline-to-online gap
  • User engagement through gamification

Clever App (Russia)

Clever app is a popular online gaming app in Russia that has more than 5 million downloads since its release in 2018.

Issues/Challenges:                     

It is essential to deliver user experience to the audience so as to contact with consumers at a deeper level and introduce elements of digital-interactive to visual offline media.

Our Solution:

AIQ’s technology was adopted for gamification for the Clever app in Russia. App users were prompted to update their app, which carries the new scanning button. Since then, users have been engaged in thematic games – they can now easily scan specific out-of-home posters, ads and billboards to play games and collect Clover game coins.

  • Bridging the offline-to-online gap
  • User engagement through gamification

Make It Big Big Movie App

Make It Big Big is a Singaporean comedy film under King Kong Media Productions, directed by Mark Lee in his feature directorial debut.

Issues/Challenges:

In order to further engage the audience, King Kong Media Productions wanted to tap on AIQ’s technology to boost interactions.

Our Solution:

AIQ’s Video and Image Recognition AI technology was used for the first-ever, interactive app contest for the local movie. The movie production house implemented a contest using AIQ’s proprietary VICS technology. Besides the contest, users were treated to exclusive behind the scenes footage, trivia about the main cast and other details related to the movie’s launch. Through utilising AIQ’s computer vision technology, King Kong Media Productions’ followers were able to interact and win movie tickets, and access exclusive contents for their beloved local comedy.

  • Exclusive in-house content
  • Increased audience interactions

Make It Big Big Movie App

Make It Big Big is a Singaporean comedy film under King Kong Media Productions, directed by Mark Lee in his feature directorial debut.

Issues/Challenges:

In order to further engage the audience, King Kong Media Productions wanted to tap on AIQ’s technology to boost interactions.

Our Solution:

AIQ’s Video and Image Recognition AI technology was used for the first-ever, interactive app contest for the local movie. The movie production house implemented a contest using AIQ’s proprietary VICS technology. Besides the contest, users were treated to exclusive behind the scenes footage, trivia about the main cast and other details related to the movie’s launch. Through utilising AIQ’s computer vision technology, King Kong Media Productions’ followers were able to interact and win movie tickets, and access exclusive contents for their beloved local comedy.

  • Exclusive in-house content
  • Increased audience interactions

Bukit Panjang Community Club

Bukit Panjang Community Club (CC) serves as a common space for the residents of Bukit Panjang to get together and forge strong relationships.

Issues/Challenges:

Following Bukit Panjang CC’s aim to educate residents on their founding history in an interactive way, AIQ worked hand-in-hand with them to come up with an app dedicated to the residents of Bukit Panjang to help realise this aim.

Our Solution:

AIQ developed the Green Living app to educate Bukit Panjang Residences about the importance of a sustainable lifestyle. The app was used by the residents to get to know more about how they can contribute in reducing wastage, and saving electricity and water. They scanned various stickers of the iconic green frog mascot by Bukit Panjang CC’s green initiative to access this information.

  • Interactive offline-to-online learning
  • Resident engagement

Bukit Panjang Community Club

Bukit Panjang Community Club (CC) serves as a common space for the residents of Bukit Panjang to get together and forge strong relationships.

Issues/Challenges:

Following Bukit Panjang CC’s aim to educate residents on their founding history in an interactive way, AIQ worked hand-in-hand with them to come up with an app dedicated to the residents of Bukit Panjang to help realise this aim.

Our Solution:

AIQ developed the Green Living app to educate Bukit Panjang Residences about the importance of a sustainable lifestyle. The app was used by the residents to get to know more about how they can contribute in reducing wastage, and saving electricity and water. They scanned various stickers of the iconic green frog mascot by Bukit Panjang CC’s green initiative to access this information.

  • Interactive offline-to-online learning
  • Resident engagement

The X Factor

The X Factor is a British reality television music competition to find new singing talent. This popular reality entertainment series was distributed by RTL CBS Entertainment in Southeast Asia.

Issues/Challenges:

Since most of the show’s viewers are usually on a second device while watching the ‘live’ TV broadcast, RTL CBS wanted to increase the viewers’ engagement.

Our Solution:

AIQ engaged audiences who watched The X Factor to participate in on-screen contests by scanning their TV screens during the broadcast. On top of the on-screen contests, the audiences were brought to The X Factor’s merchandise page. Sales of merchandise for the show increased by 32% compared to the previous season.

  • Heightened viewer engagement
  • On-screen contests via gamification

The X Factor

The X Factor is a British reality television music competition to find new singing talent. This popular reality entertainment series was distributed by RTL CBS Entertainment in Southeast Asia.

Issues/Challenges:

Since most of the show’s viewers are usually on a second device while watching the ‘live’ TV broadcast, RTL CBS wanted to increase the viewers’ engagement.

Our Solution:

AIQ engaged audiences who watched The X Factor to participate in on-screen contests by scanning their TV screens during the broadcast. On top of the on-screen contests, the audiences were brought to The X Factor’s merchandise page. Sales of merchandise for the show increased by 32% compared to the previous season.

  • Heightened viewer engagement
  • On-screen contests via gamification

ArtBeatz

ArtBeatz is a company that specialises in creating artworks that unite individuals and foster community engagement with art.

Issues/Challenges:

ArtBeatz seeks ground-breaking innovation that shapes the way people experience their community, culture, and arts. It is continuously researching and experimenting new teaching pedagogies to brew new creative ideas in arts projects.

Our Solution:

Using AIQ’s Video-Image-Chatbot Solutions (VICS), ArtBeatz is able to get more customer engagement and enhance appreciation for all their creative works made by the artists. The app created by AIQ was able to tell the story being the creation of every single art piece with ‘art scan’ logo.  All the guests and residents could participate in contests and could trackback their scanned history through the history button. Through this latest art-in-the-community project, ArtBeatz showed a unique and meaningful way of engagement with the community through the arts.

  • Heightened customer engagement
  • Offline-to-online interactions

ArtBeatz

ArtBeatz is a company that specialises in creating artworks that unite individuals and foster community engagement with art.

Issues/Challenges:

ArtBeatz seeks ground-breaking innovation that shapes the way people experience their community, culture, and arts. It is continuously researching and experimenting new teaching pedagogies to brew new creative ideas in arts projects.

Our Solution:

Using AIQ’s Video-Image-Chatbot Solutions (VICS), ArtBeatz is able to get more customer engagement and enhance appreciation for all their creative works made by the artists. The app created by AIQ was able to tell the story being the creation of every single art piece with ‘art scan’ logo.  All the guests and residents could participate in contests and could trackback their scanned history through the history button. Through this latest art-in-the-community project, ArtBeatz showed a unique and meaningful way of engagement with the community through the arts.

  • Heightened customer engagement
  • Offline-to-online interactions