AIQ’s Visual & Video Recognition Technology Used For The First Time To Showcase The Finer Points of Luxury Cars
SINGAPORE, 29 March 2019 – At tonight’s DS French Fair event organised by Cycle & Carriage Singapore, the recently launched luxury SUV, the DS 7 Crossback, was promoted using AIQ’s Visual and Video recognition technology.
Used for the first time in this manner of automotive showing, technology enables brands to make their marketing communique and products interactable.
At the DS French Fair event, each invited guest, after registration, could choose to take a highly personalised ‘discovery journey’ of the bright red-coloured DS 7 Crossback on display in the DS 7 Showroom at Alexandra.
This creative manner of using a simple, user-centric technology to showcase the finer value propositions and creation of the French luxury SUV, helps each guest get acquainted with the DS 7 on a much more intimate level.
Mr Marcus Tan, the chief executive officer of AIQ Pte Ltd, shared: “Interactive experiences have become crucial for brands seeking to connect with customers. As more and more consumers and buyers seek unique and personalised experiences in their purchasing journeys, it is important for luxury brands to demonstrate that they are able to offer such a personalised engagement right from the start of the customer’s journey. In addition, the element of using simple, user-centric technology also helps to add a cool association to the brand.”
Other Uses of Visual & Video Recognition Technology
AIQ’s patent pending visual and video recognition technology is augmented with the use of artificial intelligence (AI). AIQ aims to reach out to more brands and business to leverage its technology to enable more seamless interactions between consumers accessing physical marketing communique, traditional ads or products, to be led to digital assets created by brands.
Mr Tan shared: “This seamless physical-to-digital journey provides brands and businesses a simple way to integrate various platforms and channels to enable their customers to interact from their Offline to Online assets and marketing materials.”
The company’s technology works best with mobile applications (apps), where any one will be able to use their mobile devices to scan images and connect with the relevant information online. The technology can be applied across an array of applications and can be used in the Meetings, Incentive Travel, Conventions, and Exhibitions (MICE) industry, as well as in the retail, advertising, and medical sectors.
In the case of the events, AIQ’s technology enables greater interactivity, allowing attendees and guests to access information onsite at the events, while organisers get to collect relevant and highly targeted user data. Such usage can enhance the user experience and increases engagement due to the experiential difference.
Mr Tan elaborated that event organisers suing its technology also serves to support environmental sustainability given that using the technology reduces paper usage, in terms of the common brochures, pamphlets and forms typically distributed at events.
For use cases of AIQ’s technology, please visit: www.aiq.tech
This release is issued by AIQ Pte Ltd.
For media queries, please email email@example.com