HOW HISTORY CON ENGAGED VISITORS

 

 

CLient

HISTORY™ is the leading destination for hit series and award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. HISTORY™ offers viewers a diverse catalogue of genres; ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture.

A+E Networks, who own and operate HISTORY™, organised HISTORY CON, Asia’s first-ever HISTORY convention in Manila at the World Trade Center on 25-28 August 2016. This event was jam-packed with activities and displays that brought the channel to life, immersing the 50,000 attendees in the HISTORY experience. HISTORY CON covered a very broad-range of genres and interests, with dedicated areas for the paranormal/sci-fi, survival and adventure, motoring, history and culture.

CHALLENGE

Given the scale of the event and the diversity of genres, A+E Networks engaged iQNECT to implement iQNECT’s Visual Discovery platform with the following goals:

  1.  Drive social media engagements on Facebook
  2. Engage HISTORY CON attendees

Solution

HISTORY™ organized a treasure hunt for event visitors across 10 themed show-booths promoting HISTORY’s upcoming programs. Each booth had a screen playing the TV trailers, and visitors could interact with these screens to unlock badges. Those who collected at least 6 of the 10 badges, entered into the draw to win 400 HISTORY prizes and the grand prize of a trip for 2 to Singapore.

The treasure hunt opportunity was advertised to the visitors in the following channels:

  • The main HISTORY CON flyer featured a promo;
  • A poster was attached to each TV at participating booths explaining how to use the iQNECT app, how to enter and win the competition;
  • Announcements were made throughout the 4 days of the event reminding attendees to take part.

result

Facebook Engagements
The HISTORY videos received 27,380 interactions on Facebook over the 4 days of the event!

Engage HISTORY CON attendees
Out of 50,000 attendees at HISTORY Con, 50% of them had access to the internet on-the-go and 6.2% took part in the treasure hunt.

IMMERSE YOURSELF INTO THE HISTORY CON EXPERIENCE

Install the iQNECT visual discovery app from the iTunes App Store or Google Play Store, point your camera at any of the following videos and immerse yourself into the HISTORY CON experience!

 

Download the complete report, including engagement rates, brand recall statistics and system performance analysisat the following link.

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