HOW HISTORY CON ENGAGED VISITORS
HISTORY™ is the leading destination for hit series and award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. HISTORY™ offers viewers a diverse catalogue of genres; ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture.
A+E Networks, who own and operate HISTORY™, organised HISTORY CON, Asia’s first-ever HISTORY convention in Manila at the World Trade Center on 25-28 August 2016. This event was jam-packed with activities and displays that brought the channel to life, immersing the 50,000 attendees in the HISTORY experience. HISTORY CON covered a very broad-range of genres and interests, with dedicated areas for the paranormal/sci-fi, survival and adventure, motoring, history and culture.
Given the scale of the event and the diversity of genres, A+E Networks engaged iQNECT to implement iQNECT’s Visual Discovery platform with the following goals:
- Drive social media engagements on Facebook
- Engage HISTORY CON attendees
HISTORY™ organized a treasure hunt for event visitors across 10 themed show-booths promoting HISTORY’s upcoming programs. Each booth had a screen playing the TV trailers, and visitors could interact with these screens to unlock badges. Those who collected at least 6 of the 10 badges, entered into the draw to win 400 HISTORY prizes and the grand prize of a trip for 2 to Singapore.
The treasure hunt opportunity was advertised to the visitors in the following channels:
- The main HISTORY CON flyer featured a promo;
- A poster was attached to each TV at participating booths explaining how to use the iQNECT app, how to enter and win the competition;
- Announcements were made throughout the 4 days of the event reminding attendees to take part.
The HISTORY videos received 27,380 interactions on Facebook over the 4 days of the event!
Engage HISTORY CON attendees
Out of 50,000 attendees at HISTORY Con, 50% of them had access to the internet on-the-go and 6.2% took part in the treasure hunt.
Download the complete report, including engagement rates, brand recall statistics and system performance analysisat the following link.