Charles & Keith



Catered for the fashion forward, CHARLES & KEITH aims to inspire with the latest fashion trends. Encompassing a distinct contemporary and modern style. Delivering an extensive range of designs and styles, CHARLES & KEITH launches new arrivals weekly. From casual to formal, classy to edgy - make a statement with CHARLES & KEITH, the go-to fashion choice for every occasion.


Charles & Keith’s Priorities:

  • Introduce Charles & Keith Fall/Winter Collection
  • Promote footfall in stores
  • Drive social media sharing


Key Mechanisms

  • In-store communications and triggers launched first week October.
  • In-Store displays
  • Facebook – Customer Driven
Floor Sticker Charles & Keith

In-Store Materials

  • Floor Stickers: 1 x 2ft x 2ft with AIQ trigger/call-to-action near the entrance
  • Display Stands: Mini A5 stands direct shoppers to mobile journey.
  • Posters: directing shoppers to the mobile campaign.





Summary of Mobile Look Book Journey

1. Customer downloads AIQ app and scans any image from C&K in-store campaign or related flyers

2. Customer taken to Fall/Winter Collection 2015 Look Book and campaign video.

3. Customer prompted to share the collection on Facebook

4. “Reward” for sharing on Facebook: receive RM50 eVoucher delivered by email.



Total Scans - 11,936

Total Vouchers Distributed - 2,983

Total Emails collected - 2,983

Facebook shares - 2,983



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