Recently, the CEO of AIQ Pte Ltd, Mr Marcus Tan, was featured by The Technology Headlines, a leading technology print and online magazine, for its’ story on how “AIQ’s Video and Image Recognition Technology is Bringing a Revolution in the Realm of Computer Vision Technology.”
In the two-page editorial feature, Mr Tan talked about how AIQ’s Video-Image-Chat Solutions (VICS) is ready to revolutionise the traditional media landscape, Meetings Incentives & Conferencing Exhibitions (MICE), as well as retail industries. The Singaporean tech start-up is looking to empower businesses and organisations in these sectors to provide their customers with innovative and multi-channel experiences to boost brand equity.
New Tech Available for All Businesses
Mr Tan also shared how AIQ is changing the video and image recognition technology space by making it “affordable for brands with limited budgets”, underscoring his desire to make AIQ’s Video-Image-Chat Solutions available ubiquitously for everyone to use when they are accessing relevant information or content online.
AIQ’s technology delivers fast visual and video interactions when one accesses a brand’s latest product offerings, starting with merely one scan of a smart phone camera, the technology maximises the usage of each scan, allowing customers to be directed to online assets, including media pages displayed across different types of platforms – from e-mailers, digital kiosks, printed materials, video screens or even a brand’s e-commerce site.
Mr Tan further added that whenever a company chooses to adopt video and image recognition technology, that company goes paperless for campaigns and other outreach efforts, directly contributing to the pro-environment initiative of going green. This benefit of using AIQ’s video-image-chat solution was clearly demonstrated at Thailand’s largest retail event, RetailEX 2018, organised by Clarion Events.
AIQ was the official event app partner for the three-day event where visitors and exhibitors used the RetailEX 2018’s white label app to scan and register for the event. Audience engagement for the reputed annual event was heightened with a contest in which attractive prizes could be worn, as part of the app AIQ developed specially for the reputed annual event. This gamification component augmented the extensive information available within the app. By a simple scan of any participating brand logo or show exhibitor’s marketing collaterals, every visitor to RetailEx could interact with show sponsors and exhibitors. Needless to say, visitors to RetailEX 2018 had a truly refreshing experience that for once, was ‘burden-free’ as well. This technological implementation conceptualised by the AIQ team replaced the need for exhibitors and sponsors to print physical flyers, contributing greatly to environmental sustainability and also helped exhibitors to have a more socially responsible image among their customers. Overall, the show reduced overhead costs for both exhibitors and the event organiser. For details of this campaign, do visit our Case Studies page here.
Offline to Online Shopping
Charles & Keith, a leading shoe cum accessories retailer in Southeast Asia, for example, worked with AIQ to customise an offline-to-online shopping redemption campaign. Their customers, as well as those interested in shoes and accessories from Charles & Keith in Malaysia, were encouraged to use the brand’s app to scan various marketing communique – from various posters placed in malls, to displays at entrances of malls and their stores with their smart phones. Within milliseconds of a scan, each customer was directed to new Fall/Winter Collection Look Book page on the Charles & Keith website. Once there, each shopper was incentivised with an e-voucher after sharing the page on his or her Facebook account. For details of this campaign, do visit our Case Studies page here.
Another retail-centric campaign that was a good showcase of AIQ’s visual recognition technology was a project collaboration between Singapore’s Number 1 Beauty Media, Daily Vanity and Kate Tokyo, a leading Japanese cosmetics brand. Customers were asked to scan a new range of Kate Tokyo’s cosmetics items available at Watsons. With one quick scan, each customer could immediately accessed the details of each product including valuable makeup tips published on the Daily Vanity site. The idea of scanning was quickly adopted by Kate Tokyo’s targeted female customers who were naturally keen to learn more about the brand and its’ newer products in a way that they found to be both fun and interesting.
The company is also expanding into other sectors such as medical sciences where it is developing visual identifications for different stages of skin rash and eczema. Mr Tan envisions AIQ’s video and image recognition technology to be twinned with deep learning algorithms to better understand and distinguish the degree of severity of eczema simply by placing a mobile device near affected areas.
On a final note, Mr Tan suggested that the company is researching in to designing UAV drones that could possibly be used by civil administration, supermarkets and FMCG companies.
The Technology Headline was advised that AIQ is poised for greater developments across Southeast Asia and Europe as Mr Tan sets itself up with the aim of being the global leader in the realm of computer vision technology in the years to come.