INTERACT WITH AMERICA'S GOT TALENT USING AIQ

Client

RTL CBS Asia - ENTERTAIN, INFORM, ENGAGE.

RTL CBS Entertainment is Asia's top destination for the best mix of reality, drama, comedy and daily entertainment. Featuring shows express from the U.S. and U.K. including top-rated dramas, House of Cards and Elementary; the biggest talent competitions in the world, America’s Got Talent and The X Factor UK; dailies Entertainment Tonight, The Late Show with Stephen Colbert and The Late Late Show with James Corden. It is home to some of the biggest award shows in the world aired ‘LIVE,’ including The Golden Globes, Screen Actors Guild Awards, Critics’ Choice Awards, American Music Awards, People’s Choice Awards and Billboard Music Awards. 

Challenge

On average 88% of viewers are on a second device while watching television. RTL CBS wanted to leverage this second screen phenomenon and capture viewers full attention by creating a new experience for the viewers at home, enabling them to engage directly with the show through their mobile device. 

Solution

Capitialize on viewers second screen habits by creating engaging second screen content for them to interact with using their mobile device. Viewers were encouraged to download the app and point their phone at the screen while America's Got Talent was airing to unlock prizes, exclusive content, shop-able experiences and fun quizzes. 

Viewers were encouraged to download the app by;

1.The chance to win exclusive prizes

2.Interact with the show and it’s content

3.Receive exclusive content before anyone else

4.Introduce ‘Shop the Look’ to viewers to enable them shop the judges apparel.

Mechanics

1.TV Advert to educate viewers at the beginning and end of each ad break

2.TV advert throughout the week on the channel, shown 3 times daily

3.Social media from both the network and iQNECT

 

 
AGT

Result

What Viewers Engaged With

  • Competition/ Prizes – 44%
  • Exclusive Content – 14%
  • Shop the Look – 42%

Engagement

  • 12,331 Interactions

 

Enhance YOur America's Got Talent experience

 

  1. Download and open the iQNECT app
  2. Point your smartphone at the screen during the show
  3. Answer a quick question
  4. Stand the chance to win a goodie bag*
 

DOWNLOAD THE APP

Download the iQNECT visual discovery app from the App Store or Google Play Store to interact with The X Factor UK show!

 

For iOS
Click the button below to go to the App Store and
download the iQNECT app

For ANDROID
Click the button below to go to the Google Play Store and
download the iQNECT app