The marketer of today’s digital-first world, in some point of his/her career, invariably gets asked, “How can we leverage on technology or embrace innovation, to move with the times and also differentiate ourselves?”, or some generic question alluding to the exploration of using something new.
However, the same executives who wish to differentiate their company’s offerings might not wish to part with the necessary budget that’s needed for getting that brand-invigorating tech boost.
Additional spanners thrown into the marketer’s court will be challenges like creating content that attracts and retains his/her core audience segment, while also generate leads, increase participation and contribute towards revenue.
Well, for the brave marketer from the millennial generation, who’s determined to go on the true digital path, here’s a simple read on the recent buzzword in the tech world. That’s “AI”, or artificial intelligence.
The applications for AI are a plenty. The better-known ones are in the following areas:
- Knowledge reasoning
- Machine learning
- Natural language processing
- Computer vision
The Ability for Computers to Recognise Visuals, Images & VIDEOS is Perhaps the Most Exciting Side of AI!
As an AI-powered ‘interactive’ technology, AIQ’s patented computer vision system provides a solution that can be used across all media – from print to billboard ads to banners as well as digital signages, video walls and even on television.
Brands and businesses can choose to guide their customers’ experiential or buying journeys easily either from inside their apps or using a web browser. Every media channel can be actionable from within a branded environment, giving consumers one single UX for multiple engagements across all physical media.
There have been many ‘interactive’ types of technologies (for example, QR code, NFC, barcodes, AR, etc) promising to bring print media consumption onto online sphere. However, the problem is there isn’t one single technology that works on every media channel and works effectively with TV or videos as well. Well, we have great news – brands which have their own mobile apps are able to do it all with computer vision AI technology from right within their own apps!
Here are 5 functions of Computer Vision today that NO other tech, like the QR code, has:
1. Distance and Placement of a Visual or Video
QR Codes need to be scanned in close proximity due to the size. A huge QR code on a poster is ugly and kills creativity. For ads on big billboards and video screens, a huge QR code would be needed so fixed reference markers (such as position, alignment, timing, version & format) remain intact for effective scanning.
2. Brand Equity for a Visual or Video
Immediately recognizable branding and imagery by using a key art, visual or video instead of adding a computer code. The truly significant question for brand guardians to always keep at the top of the mind is: How much is your brand equity worth to you?
3. Multi-Layered Verification
Most single-layer authentication methods are broken and or being broken, like the use of QR Codes, most of the time. With visuals, it is possible to combine and layer multi-verification for higher degrees of security and automation.
Regardless of who generated the code, you DO NOT own the QR Code. A logo as well as a creative poster is copyrighted and owned! The bigger your brand or campaign offering, the more is at stake.
Similar visuals to multiple different interactions is actually dependent on the scanner. With computer vision tech, this functional flexibility is available and can be added on at any time without added costs.
CASE STUDY: Optimizing Opportunities TV Shopping Channels
Shoppers can now buy products of their interest when it is featured in a ‘live’ TV show, specifically, we are referring to Home Shopping TV programmes.
By using AIQ’s proprietary video recognition technology, viewers can make purchases while watching TV, totally fuss free. This is possible with merely one single scan of a smart mobile device. By scanning at the product featured on the TV screen, home shoppers tuning into the show will be led directly to the online store where the product is featured or listed. From there, he or she can add that product/s to the shopping cart, and proceed to press the “BUY” button.
This TV retail cum advertising experience will help alleviate the any home TV shopper, or even the elderly, from the hassle of having to quickly note down the hotline number displayed on the screen, make a call, remember the promo code given for that time slot, and the product name.
With just a single scan, the home shopper immediately interacts with the TV retailer being led from TV screen to online e-commerce platform. AIQ’s computer vision AI technology certainly can help them to make purchases, bridging the online to offline gap, making it convenient for real time TV shopping a possibility at any time.
In reality, the second screen phenomenon can be viewed as providing a way to optimize the TV viewing experience. It gives TV networks a new way to deliver content while making available another touch point to advertisers to contact consumers; for the consumers, they enjoy an enhanced viewing experience, and it looks like the second-screen phenomenon is probably here to stay.
If you’re interested to learn more, you can request for a FREE demo here today!