Charles & Keith

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The Challenge
 

Charles & Keith’s Priorities:

  • Introduce Charles & Keith Fall/Winter Collection
  • Promote footfall in stores
  • Drive social media sharing
     

Key Mechanisms

  • In-store communications and triggers launched first week October.

  • In-Store displays
  • Facebook – Customer Driven
     

In-Store Materials

  • Floor Stickers: 1 x 2ft x 2ft with AIQ trigger/call-to-action near the entrance
  • Display Stands: Mini A5 stands direct shoppers to mobile journey.
  • Posters: directing shoppers to the mobile campaign.
     

Summary of Mobile Look Book Journey

1. Customer downloads AIQ app and scans any image from C&K in-store campaign or related flyers

2. Customer taken to Fall/Winter Collection 2015 Look Book and campaign video.

3. Customer prompted to share the collection on Facebook

4. “Reward” for sharing on Facebook: receive RM50 eVoucher delivered by email.
 

Results

Total Scans - 11,936

Total Vouchers Distributed - 2,983

Total Emails collected - 2,983

Facebook shares - 2,983

 

DOWNLOAD THE APP

Download the iQNECT visual discovery app from the App Store or Google Play Store to interact with The X Factor UK show!

 

For iOS
Click the button below to go to the App Store and
download the iQNECT app

For ANDROID
Click the button below to go to the Google Play Store and
download the iQNECT app