Asia’s first-ever HISTORY CON event drew thousands of fans last weekend who made their way down to the iconic World Trade Center in Manila, along with HISTORY stars and local celebrities, social media influencers, exhibitors and other guests. The biggest convention of its kind, HISTORY CON thrilled and entertained the X-strong crowd over four days from 25 August. The ticketed event was packed with activities of appearances, performances, screenings, talks, demonstrations and other hands-on experiences covered a broad range of genres and interests.
New, More Engaging Treasure Hunt
We have advised, designed and delivered a seamless experience using our proprietary visual discovery technology. To celebrate HISTORY CON, attendees could simply hover their smartphones over a video and let the iQNECT visual discovery app to do the rest, and unlock badges at six different HISTORY booths. Every hour, new winners were announced for exclusive HISTORY branded goodies, with a trip for two to Singapore as the grand prize! The most well-known HISTORY shows participated in the HISTORY CON TREASURE HUNT
iQNECT Chief Commercial Office, Ruari McGirr explained; “We wanted to create an experience that adds a memorable and fun element to an already action packed 4 day event, so we merged gamification and lates video recognition technology to deepen engagement with the HISTORY community by challenging them to unlock badges from their favourite show’s, answer questions and win prizes.”
HISTORY Stars Draws Huge Crowds
HISTORY fans got up closer and more personal than ever with some their favourite network stars such as
- STORAGE WARS’ Brandi Passante and Jarrod Shulz;
- GANGLAND UNDERCOVER’s Damon Runyan and Ian Matthews;
- ANCIENT ALIEN’s Giorgio Tsoukalos;
- PHOTO FACE OFF’s Justin Mott
- CELEBRITY CAR WARS'a KC Montero, Joey Mead King, Marc Nelson and professional car driver, Gaby Dela Merced.
Social media influencers from Mig.Me, PaperBugTV and MCN Chicken Pork Adobo, YouTube sensation Wil Dasovich, model Anna Rabtsun and Jugs Jugueta.
World Records Broken
HISTORY CON shattered several Guinness World Records, including one for ‘the longest TV-watching marathon’ with a time of X, besting the previous record of 94 hours. On Saturday, 20 August, another two records were broken for the ‘most burgers consumed in one minute’ (X) and ‘largest serving of garlic mushrooms’ (X).
“It’s easy to park yourself in front of the television and binge watch HISTORY all day, so I’m not at all surprised we managed to break the world record this weekend,” joked Prem Kamath, Deputy Managing Director, A+E Networks™ Asia. He continued, “We were hoping for a big turnout but the massive crowds and their enthusiasm surpassed all our expectations. HISTORY CON brought our channel to life and gave our viewers the chance to interact with us directly. We’re thrilled to connect with our loyal audiences here in Manila by bringing the first-ever HISTORY CON convention here, and we’ll continue to build on HISTORY CON when it returns next year to make it THE must-attend event in the region.”
HISTORY HUSTLE host Simon Yin covered the event as the official digital host of HISTORY CON, imparting his quirky, gregarious humour to the proceedings and ensuring fans who could not make it down to the event could still partake in the fun online via HISTORY’s Facebook page from home and watch highlights from the event. HISTORY also discovered a brand new digital star from the Philippines at a live audition it held during HISTORY CON at the HISTORY Digital Studio. From all the promising talent who took the stage on Sunday, X was chosen to co-host a webisode for the channel with Yin.