HISTORY™ Convention

HISTORY™ is the leading destination for hit series and award-winning event specials which connect history with viewers in an informative, immersive and fascinating manner across multiple platforms.

HISTORY™ Convention Hunt

HISTORY™ is the leading destination for hit series and award-winning event specials which connects history with viewers in an informative, immersive and fascinating manner across multiple platforms. HISTORY™ offers viewers a diverse catalogue of genres; ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture.

A+E Networks, who owns and operates HISTORY™, organised HISTORY™ CON, Asia's first-ever HISTORY™ convention in Manila at the World Trade Center on 25-28 August 2016. This event was jam-packed with activities and displays that brought the channel to life, immersing the 50,000 attendees in the HISTORY™ experience. HISTORY™ CON covered a very broad range of genres and interests with dedicated areas for paranormal/sci-fi, survival and adventure, motoring, history and culture.

Given the scale of the event and the diversity of genres, A+E NEwtorks engaged AIQ to implement AIQ's Visual Discovery platform with the following goals: Drive social media engagements on Facebook & Engage HISTORY™ CON attendees. Each booth had a screen playing TV trailers, and visitors could interact with these screens to unlock badges. Those who collected at least 6 of the 10 badges were qualified to enter a lucky draw with a chance to win 400 HISTORY™ prizes. The grand prize was a trip for 2 to Singapore.

Solutions

HISTORY™ organised a treasure hunt for event visitors across 10 themed show-booths promoting HISTORY's upcoming programs.

Each booth had a screen playing TV trailers, and visitors could interact with these screens to unlock badges. Those who collected at least 6 of the 10 badges, entered into the draw to win 400 HISTORY™ prizes and the grand prize of a trip for 2 to Singapore.

Results

History™ Con engagement success
Facebook engagements

The HISTORY™ videos received 27,380 interactions on Facebook over the 4 days of the event!

Engage HISTORY™ CON Attendess

Out of 50,000 attendees at HISTORY™ Con, 50 of them had access to the internet on-the-go and 6.2% took part in the treasure hunt.



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