ELLE is a worldwide lifestyle magazine which focuses on fashion, beauty, well-loved, health, and entertainment. It is well loved amongst its readers for the quality content they offer and much appreciated by their clients for the innovative marketing solutions they offer across all digital, print and face-to-face platforms. The lines between online and offline are blurred and with that, Elle has decided to:
Using AIQ's Visual Discovery platform helped ELLE Malaysia magazines become an interactive platform with clickable links to exclusive content such as video, partner content, and m-commerce platforms straight from the pages of the magazines. This also improved the magazine’s brand position in the 'research offline, purchase online' (O2O) customer journey.
In support of the roll-out, the following marketing activities took place in the first month of August 2016:
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