One eye on the television screen, another on your smartphone…Do you relate with this scenario? In this digital age, more and more users (above 80 per cent) are using mobile devices while watching television, and this gives rise to the second screen phenomenon.
In line with the second screen phenomenon is the advent of second screen apps as a new way for advertisers to engage and monetise their ad placements. For the benefit of businesses and retailers, the purpose of creating second screen experiences for television viewers, apart from widening viewership and fan base, is none other than monetisation. The options for monetisation of second screen apps come in many ways as follows:Targeted Ads
The availability of a second screen concept allows service providers to serve highly-targeted and personalised ads which are synced with the first screen, i.e. the television. For instance, a food delivery pitch could pop up to link the television viewer to a branded merchandise store during the streaming of a popular show.
The concept of having a second screen brings product placement to a whole new level. At present, product placements could be far too conspicuous or overlooked. With the second screen phenomenon, content producers can shift viewers’ attention to the second screen and allow for the generation of sales conversions, especially for inexpensive items which drive impulse to purchase via a second screen on the mobile device.How AIQ’s Video and Image Recognition Technology Comes into Play
With video and image recognition technology, television viewers can simply point their mobile devices at lucky draw contests and gamification ads to register themselves for the draws or to unlock prizes. With regards to this, AIQ collaborated with America’s Got Talent to create a new entertainment experience for their viewers in Southeast Asia.
By creating a second screen content for them to interact with using their mobile smart devices, viewers were encouraged to download the America’s Got Talent app and point their mobile devices at the screen (while the show was being aired) to uncover exclusive content, unlock prizes, be engaged in shop-able experiences as well as participate in entertaining quizzes. America’s Got Talent received a total of 12,331 interactions for the aforementioned campaign.(Photo Source: Whitehardt, AIQ, AIQ)
In last week’s blog post, we highlighted that AIQ was the Official Event App Partner for this year’s RetailEX ASEAN event. This week, we’d like to draw your attention to our CEO Marcus S Tan’s involvement at the large-scale event and exhibition as well as how AIQ’s technology is able to disrupt the retail scene.
It was a privilege for AIQ to be involved in RetailEX ASEAN 2018, whereby we managed to secure a booth to showcase our Video and Image Recognition Technology. With regards to which, it was a great honour to have the President of Thai Retailers Association Worawoot Ounjai amongst one of the VIPs who visited AIQ’s exhibition booth.
One of the afternoon sessions for Day 1 of the event was titled “The Future of Retail”, of which Marcus was one of the panelists for the session. The key message of this session is about the combination of technology in retail and ways to keep customers in the ever-changing retail scene.
Day 2 of the event saw our CEO Marcus being the moderator for the discussion which revolved around the topic of adopting omnichannel strategies to achieve retail success. The session focused on the importance for retailers to be plugged into the digital world to be able to deliver a seamless customer experience.
We leave the mention of the best show to the last, for it was a good opportunity for Marcus to give his presentation and sharing with regards to the topic of “Disrupting the Retail Industry with Artificial Intelligence and Visual Recognition Technology”. During which, Marcus elaborated on the importance of reviving and reinventing retail businesses to enhance customers’ in-store experience, while being in line with the rising trend of e-commerce.
With respect to this, Artificial Intelligence (AI) and Visual Recognition Technology play an important role of bridging the digital gap between offline and online media, allowing for the increase of conversions with a more seamless customer experience which retailers can offer.
The RetailEX ASEAN app garnered over 2,000 interactions throughout the three-day exhibition.
AIQ was the Official Event App Partner for the RetailEX ASEAN event held from Wednesday, 19 September 2018 to Friday, 21 September 2018 at IMPACT Convention and Exhibition Center in Bangkok, Thailand. With that, it was a privilege to have all of the logos and posters belonging to the sponsors and exhibitors visually interactable with the RetailEX ASEAN app which is powered by AIQ’s technology.
This is the first time that video and image recognition technology is being used at a large-scale exhibition and conference in Asia. Throughout the three-day exhibition, we received positive responses from visitors – comprising both locals as well as trade partners – coming to our AIQ booth to find out about how our Video and Image Recognition Technology disrupts the retail scene.
Both the visitors and event stakeholders present were fascinated with how AIQ’s technology could generate leads and increase sales with the simple, yet useful application of offline-to-online (O2O) interaction. At the convenience of their smartphones and smart devices, both exhibitors and visitors were able to scan logos and posters at over 90 exhibitor and sponsor booths to receive specially curated content as well as participate in contests and respond to call-to-action.
With the visitors and event stakeholders engaged via the RetailEX ASEAN app, AIQ’s Video and Image Recognition Technology also helps in reducing the unnecessary printing of materials and contributes to sustainability and earth conservation. This has assisted in reducing the overhead costs for the event as well.
Featuring a mobile e-directory as well as detailed information containing speaker profiles, floor plans and conference schedules, the RetailEX ASEAN app was successful in offering visitors and event stakeholders pertinent information at the comfort of their fingertips!
Just last Friday, e27 and TechInAsia reported the news about JD.ID introducing its modern retail by the name of “JDVirtual”
Tapping on the works of QR Code technology, JDVirtual offers a modern method of shopping by keeping in mind the convenience of borderless and cashless shopping for its customers. Using the JD.ID app, transactions can be processed efficiently through the steps of scanning on a QR Code and making payment through the app.
At present, JDVirtual can be found at Commuter Line train stations in the Greater Jakarta Area, which comprise stations such as Jakarta Kota, Sudirman, Sudimara, Juanda, Gondangdia, Cikini, Tebet, Pasar Minggu and Depok Baru.
By implementing the QR Code technology, JDVirtual allows users of the JD.ID app to immediately purchase their selected products by scanning the QR Codes available within the app.
JD had previously introduced the online-to-offline (O2O) concept in Indonesia, through the launch of the JD.ID X futuristic store at PIK Avenue. The difference between JDVirtual and JD.ID X lies in that the new JDVirtual allows the convenience of customers bring their selected products home by themselves.
Drawing relations to AIQ’s Video and Image Recognition Technology, here’s a Food for Thought question: What could JDVirtual have done, if they had incorporated AIQ’s Video and Image Recognition Technology instead?
Instead on relying on QR Codes, AIQ’s technology could allow shoppers to scan on any video or images of the products which they’re interested in purchasing. Through three simple steps “Point, Capture and Interact”, our offline-to-online (O2O) technology allows shoppers to use their smart devices to recognise feature points of videos and images of a particular brand’s product offerings and make transactions or purchases online, at the convenience of their smart devices.
QR Codes are made for machines to work with, but the human eye is inherently attracted to visuals. By adopting Video and Image Recognition Technology, brand equity can be increased and there’ll be greater ease on the user’s end. Doesn’t that sound like a more efficient adoption of technology for retail consumption?