CHARLES & KEITH aims to inspire customers with the latest fashion trend encompassing distinctive contemporary and modern styles, CHARLES & KEITH launches new arrivals weekly. From casual to formal, classy to edgy, CHARLES & KEITH products never fail to make a statement. They are the go-to fashion choice for every occasion.
In-store communications and triggers launched first week of October
The offline to online journey began with scanning one of the many A5 mini displays located near the entrances. Users would then initiate the mobile journey.
Users are taken to the Fall/Winter Collection 2015 Look Book where they are greeted with a Facebook share option. Those that did would receive a RM50 E-voucher.
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